Videos | tutor2u Business

This is a recording of the recent Edge revision webinar for AQA A Level Business - Paper 1 MCQ Blast Test 1: Year 1 Recap.

The Edge in AQA A Level Business - Paper 1 MCQ Blast Test 1: Year 1 Recap

Porter suggested four "generic" business strategies that could be adopted in order to gain competitive advantage. The strategies relate to the extent to which the scope of a business' activities...

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Porter's Model of Generic Strategies for Competitive Advantage

The Five Forces Model was devised by Professor Michael Porter. The model is a framework for analysing the nature of competition within an industry.

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Porter's Five Forces Model of Industry Competiton

Taylor put forward the idea that workers are motivated mainly by pay.

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Motivation - Taylor (Scientific Management)

Maslow focused on the psychological needs of employees. Maslow put forward a theory that there are five levels in a hierarchy of human needs that employees need to have fulfilled...

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Motivation - Maslow (Hierarchy of Needs)

Herzberg had close links with Maslow and believed in a two-factor theory of motivation. He argued that there were certain factors that a business could introduce that would directly motivate...

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Motivation - Herzberg (Two Factor Theory)

The market or positioning map is way of assessing the competitive position of brands and businesses based around two chosen dimensions. This short video explains and illustrates the concept.

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Market Mapping (Positioning)

Lewin's Force Field Model is an important contribution to the theory of change management - the part of strategic management that tries to ensure that a business responds to the...

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Lewin's Force Field Model (Change Management)

The extended marketing mix (7P's) is the combination of seven elements of marketing that aim to work together to achieve the objectives of a marketing strategy. These 7 elements are: product;...

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Extended Marketing Mix (7P's)

The concept behind the Experience Curve is that the more experience a business has in producing a particular product, the lower its costs.

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The Experience Curve

Elkington's Triple Bottom Line model is an influential model that has helped share the corporate social responsibility agenda.

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Elkington's Triple Bottom Line (CSR)

Carroll's CSR Pyramid is a simple framework that helps argue how and why organisations should meet their social responsibilities.

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Carroll's CSR Pyramid

Bowman’s Strategic Clock is a model that explores the options for strategic positioning – i.e. how a product should be positioned to give it the most competitive position in...

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Bowman's Strategic Clock (Strategic Positioning)

The Boston Matrix is a model which helps businesses analyse their portfolio of businesses and brands. The Boston Matrix is a popular tool used in marketing and business strategy.

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Boston Matrix (Product Portfolio Model)

The Blake Mouton Managerial Grid identifies five different leadership styles based on a grid.

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Blake Mouton Managerial Grid

The Bartlett & Ghoshal Model indicates the strategic options for businesses wanting to manage their international operations based on two pressures: local responsiveness & global integration.

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Bartlett & Ghoshal Model of International Strategy

Kaplan & Norton's Balanced Scorecard model was developed in the early 1990's as an attempt to help firms measure business performance using both financial and non-financial data.

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Balanced Scorecard (Kaplan & Norton)

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