Premium Pricing and the $3bn Sports Car | tutor2u Business

Premium Pricing and the $3bn Sports Car

A classic example here of ultra-premium pricing for a luxury product.

The Bugatti Chiron can hit a top speed of 261mph but it will cost you $3bn (various payment options available). Not yet available with an electric motor though!

Don't expect to see too many of these driving into the school car park...

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Head of Economics and Business

Wisbech Grammar School, Wisbech, Cambridgeshire


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